Shark Week is coming and Discovery is still rolling out big social TV activations. We recently provided an inside look at their social TV strategy. Now we've spoken with Grace Lee from Twitter Media's four person TV team about "Shark Week Chompdown," Discovery's latest social TV initiative involving a mechanical shark. We spoke with Lee to learn how they're working with Discovery, how Twitter's been working with TV, her specific role on the team and the future of Twitter and TV.
Saturday, August 11, 2012
Mechanical shark will eat what ?Shark Week? viewers tweet
Shark Week is coming and Discovery is still rolling out big social TV activations. We recently provided an inside look at their social TV strategy. Now we've spoken with Grace Lee from Twitter Media's four person TV team about "Shark Week Chompdown," Discovery's latest social TV initiative involving a mechanical shark. We spoke with Lee to learn how they're working with Discovery, how Twitter's been working with TV, her specific role on the team and the future of Twitter and TV.
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